I'M
MatT B. Atkins.
DIGITAL MARKETING MANAGER
MA
As an ambitious individual with an entrepreneurial spirit, I am always looking for new challenges and world-class learning opportunities. I have over ten years of experience in strategic digital marketing, social media and community management and event management.
With my passion for data-driven results, you can be sure that I will be your go-to person for informative and interactive marketing ROI reports. I love optimizing processes and modernizing designs, so count on me to redesign your website or increase efficiency. When you need to rebrand a business or run a social media or email marketing campaign, I am the perfect leader!
From the big picture strategy to the subject line of an email, I can help you achieve all your digital marketing and communication goals!
01 PROFESSIONAL
MY KEY SKILLS
SOCIAL MEDIA MARKETING
EMAIL MARKETING
CONTENT MANAGEMENT
GRAPHIC DESIGN
EVENT PRODUCTION
BRAND MANAGEMENT
GOOGLE ANALYTICS
WEBSITE MANAGEMENT
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
April 2023-Present
North Carolina State University
Assistant Director of Annual Giving, Digital Strategy for Fundraising & Engagement
At NC State, I lead digital strategy for more than 100 university-wide fundraising campaigns spanning email, crowdfunding, texting, digital advertising, and Day of Giving initiatives. I use audience data and digital performance insights to improve acquisition, engagement, retention, and campaign ROI while collaborating with creative, technical, social, and advancement teams. I also oversee marketing automation and online fundraising experiences, and have expanded my work into travel marketing through WolfTreks, creating original photo and video content for social and digital channels.
October 2024-November 2025
Gays of National Parks
Head of Marketing
I led the Instagram and broader content strategy for Gays of National Parks, creating platform-native storytelling, short-form video, photography, and multimedia campaigns for an outdoor and travel-focused community. During my time there, I grew audience reach by 150% and helped increase trip sales by 200% through social strategy, branded partnerships, tourism collaborations, community content, and data-informed optimization. I also captured original content during 10 group trips and developed a distinctive brand voice that positioned the organization at the intersection of LGBTQ+ community, adventure, travel, and the outdoors.
October 2016-March 2023
Florida International University's Office of Alumni Relations
Assistant Director, Digital Strategy & Engagement
I led digital communications and engagement strategy for the FIU Alumni Association, creating content and campaigns across social media, email, video, and web. I coordinated 36 video productions from concept and scheduling through post-production and distribution, managed three websites, and oversaw email campaigns that averaged a 24% open rate and 18% click-through rate. I also managed external marketing agencies for paid social campaigns and used digital analytics to measure ROI and improve engagement, contributing to an increase in alumni participation giving from 4% to 8% in one fiscal year.
April 2023-May 2024
Springboard
Social Media Manager
At Springboard, I developed and executed social media strategies across Instagram, Facebook, TikTok, and YouTube, with a focus on connecting social performance to broader marketing and business goals. I managed content development, channel strategy, brand voice, publishing calendars, community engagement, influencer networks, paid social, and performance optimization. I also partnered with internal stakeholders to identify launches, stories, and cultural moments that could translate into compelling social content while staying ahead of emerging platform trends and tools.
CONTACT
Please reach out if you are interested in chatting more about my experience and what I can help bring to your team!
Tel: (919) 607-4571
