I'M
MatT B. Atkins.
DIGITAL MARKETING MANAGER
MA
As an ambitious individual with an entrepreneurial spirit, I am always looking for new challenges and world-class learning opportunities. I have over ten years of experience in strategic digital marketing, social media and community management and event management.
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With my passion for data-driven results, you can be sure that I will be your go-to person for informative and interactive marketing ROI reports. I love optimizing processes and modernizing designs, so count on me to redesign your website or increase efficiency. When you need to rebrand a business or run a social media or email marketing campaign, I am the perfect leader!
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From the big picture strategy to the subject line of an email, I can help you achieve all your digital marketing and communication goals!
01 PROFESSIONAL
MY KNOWLEDGE LEVEL IN KEY SKILLS
SOCIAL MEDIA MARKETING
95%
EMAIL MARKETING
95%
CONTENT MANAGEMENT
90%
GRAPHIC DESIGN
80%
EVENT PRODUCTION
95%
BRAND MANAGEMENT
85%
GOOGLE ANALYTICS
70%
WEBSITE MANAGEMENT
90%
02 PORTFOLIO
MY LATEST WORK. SEE MORE >
03 Experience
April 2023-Present
Springboard
Social Media Manager
Develops and executes the social media strategy across all channels to improve the marketing funnel by increasing brand awareness, engagement, and conversion of Springboard's Bootcamps. Directly engages with consumers and owns all conversations and relationships on social channels, including those with networks of influencers, partners, and communities to amplify the consistent brand voice. Tracks, analyzes, and optimizes social media performance.
Oct 2016-March 2023
Florida International University's Office of Alumni Relations
Assistant Director
Plans, designs and produces exceptional events for the University that reflect and advance FIU’s brand and cultivates donors and prospects. Leads the Alumni Association's events and logistics. Establishes and leads the overall strategy for communication and marketing for the Office of Alumni Relations and Annual Giving’s events and is responsible for assisting with the day-to-day management of web, print and electronic communications. This includes content management for the websites, social media channels, and email marketing efforts.
May 2013-Jan 2016
Tau Kappa Epsilon Fraternity
President
Acted as face of the organization and maintained high brand standards. Managed all operations, including marketing and branding efforts consistent with national expectations. Developed strategic marketing campaigns for events and new member recruitment and set metric-based goals for executive team members.
Sept 2013-Jan 2020
Threads and Things
Founder and Owner
Responsible for management of all day-to-day operations and product manufacturing. Serves as the Product Manager, Technical Team Member, Marketing and Sales Team, and Chief Executive Officer. Manages all marketing efforts from strategic planning to execution, including graphic design and content management.
CONTACT
Please reach out if you are interested in chatting more about my experience and what I can help bring to your team!
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Tel: (919) 607-4571